Common pricing structures
- Pay per lead: each accepted inquiry creates a charge.
- Monthly territory: a recurring base pays for a defined position or market relationship.
- Shared lead: several providers may pay for the same inquiry.
- Commission or revenue share: payment depends on a reported sale or collected revenue.
- Hybrid: a base includes an allowance, with a per-lead rate above it.
Demand Leads Media's standard structure
Demand Leads Media uses a small category-specific proof trial before paid activation. Proof leads do not consume or reduce the first paid month's allowance.
The standard paid offer is a $300 monthly base with a category-specific included accepted-lead allowance. Additional accepted leads use a written overage rate. The base pays for the territory position and acquisition channel; it does not guarantee delivery volume.
Calculate beyond cost per lead
- Accepted-lead cost = total source cost divided by accepted leads.
- Contact rate = consumers reached divided by accepted leads.
- Estimate rate = estimates issued divided by accepted leads.
- Close rate = won jobs divided by accepted leads.
- Acquisition cost = total source and follow-up cost divided by won jobs.
- Return depends on gross profit, not top-line job value alone.
Account for low-volume months
A monthly territory plan transfers some volume risk to the contractor. Demand Leads Media's included allowance is not a delivery promise, unused allowance does not roll over, and the monthly base is not refunded for a volume shortfall.
That structure is appropriate only when the contractor values the defined territory position, accepts the written risk boundary, and evaluates performance over a reasonable period.