Qualified means every required check passed.
A qualified lead is a documented opportunity to contact a person about a matching project. It is not proof that the person will hire, answer, accept an estimate, or complete the work.
The eight baseline checks
Category-specific agreements may require additional project details, but they do not remove these baseline checks.
- 1
New inquiry
The person and project have not already been delivered in the applicable lookback period.
- 2
In service area
The project address falls inside the written territory.
- 3
Service matched
The request matches a service the territory agreement covers.
- 4
Reachable contact
A usable phone number or completed form provides a way to follow up.
- 5
Authorized requester
The person is an owner, authorized decision-maker, or legitimate representative.
- 6
Timely need
The request has a real project window rather than an undefined future idea.
- 7
Not spam
The inquiry is not automated, fraudulent, soliciting, or unrelated.
- 8
Not a duplicate
The same person and project have not already counted as an accepted lead.
What does not count
- Spam, solicitation, tests, bots, fraud, or unrelated messages.
- A project outside the written territory or covered service.
- A duplicate person and project inside the applicable lookback period.
- Contact information that cannot reasonably support follow-up.
- A requester who is not authorized to discuss the property or project.
- An inquiry without the required call or completed-form evidence.
- A request routed while no provider is eligible to receive it.
What poor sales outcome does not mean
A person may not answer every attempt, may compare providers, may change timing, may decline a proposal, or may decide not to proceed. Those outcomes do not by themselves make an otherwise accepted lead invalid. The territory agreement defines the evidence and credit standard.
Credit reasons
Duplicates, spam, wrong service, wrong territory, and insufficient evidence receive credit. Unavailable or ambiguous evidence favors a credit. The invalid lead is removed from the accepted-lead count, does not consume the paid month's allowance, and cannot create an overage. The credit does not reduce or refund the $300 monthly territory base, and it is not a promise that a different lead will become a job.
Dispute timing
Contractors report a dispute within 72 hours so the contact, routing, and qualification evidence can be reviewed while it is current. The applicable written agreement controls the exact procedure.
Overage and billing corrections
If an invalid lead has already created an overage, that overage is removed, credited, or refunded under the written billing policy. Duplicate charges and documented Demand Leads Media billing errors are refunded. These corrections are separate from the nonrefundable monthly territory base.
Documenting a review
A useful dispute identifies the exact failed check, includes the relevant contact or territory evidence, and separates lead validity from the outcome of the contractor's sales process. See thelead-dispute documentation guidefor a practical checklist.
Review the standard before reviewing a territory.
Account management can explain the baseline rules and the category-specific information required for the market under discussion.