The baseline validity checks

  • The inquiry is new within the applicable lookback period.
  • The project is inside the written service territory.
  • The requested work matches the covered service.
  • The contact information reasonably supports follow-up.
  • The requester is an owner, decision-maker, or legitimate representative.
  • The project has a real timing window.
  • The inquiry is not spam, fraud, solicitation, or a duplicate.
  • A qualifying call or completed form supplies the required evidence.

What does not invalidate an otherwise accepted lead

A consumer may miss calls, compare estimates, delay the project, reject the contractor's price, choose another solution, or decide not to proceed. Those are sales outcomes, not automatic evidence that the original inquiry was invalid.

No legitimate lead source can guarantee that an accepted inquiry becomes an appointment, estimate, contract, job, revenue, or profit.

Common credit reasons

Duplicates, spam, wrong-service requests, out-of-territory projects, insufficient contact information, and missing or ambiguous qualification evidence are appropriate reasons for review.

Under Demand Leads Media terms, an invalid lead is removed from the accepted-lead and overage ledger. It does not consume the monthly allowance, but it does not reduce the monthly territory base.

Why evidence matters

The provider should report a dispute promptly and state the specific failed standard. The publisher should retain enough routing and qualification evidence to evaluate it.

When required evidence is unavailable or ambiguous, Demand Leads Media favors a credit. That boundary keeps the review tied to documented facts.